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The AIM Institute


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Advanced Innovation & Marketing for B2B

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The AIM Institute
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About The AIM Institute

The Advanced Innovation and Marketing (AIM) Institute guides clients safely along the path to becoming a company that consistently grows faster than the market it competes in. We provide methods, training, tools, and software for business-to-business (B2B) product innovation and launches.

The AIM Institute provides the proven tools, training, and systemic approach to create sustainable organic growth for B2B companies.

  • Discover burning market issues and new growth opportunities
  • Work on real projects within multifunctional teams 
  • Learn to uncover customer needs to create successful solutions 
  • Launch new products with confidence and generate the sales you want

The core technology of The AIM Institute is the "New Product Blueprinting" system which helps B2B companies gather customer inputs, prioritize customer needs, generate new solutions and ultimately create powerful market-leading products.

Increase new product sales and revenue with The AIM Institute's "LaunchStar" software suite. LaunchStar enables successful new product launches in any marketplace.

The AIM Institute works with the world's largest companies on four continents. It serves a global market with representatives in America, Europe, and Asia.


New Product Development Improvement for B2B, Product Innovation Processes for B2B, Voice of Customer Training for B2B, and Product Launch Tools & Training for B2B

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