B2B Industry Solutions Blog

Insights, Tips, & Ideas for B2B Industry Firms

The Panacea for Content Marketing Is Collaborative Marketing

The truth of content marketing is you cannot market today without it but marketing with it is extremely challenging and frustrating, but there is an answer. To unravel the conundrum...

Posted 07/05/2017

Why B2B Buyers Love Neutral Authority Websites

B2B Buyers are seeking out information about solving their business problems bypassing the traditional B2B marketing sales funnel. They now engage in Self-Directed Marketing.Self-Directed...

Posted 04/27/2017

B2b Buyers Neutral Authority Websites

How to Create Marketing Content that Converts to Leads

What is effective marketing content? More importantly what kind of marketing content will generate qualified B2B sales leads? Placing compelling marketing content on your website or...

Posted 03/21/2017

Marketing Content B2b Marketing

How to Create B2B Buyer Profiles

B2B buyer profiles are a trustworthy, verified methodology that enables you to identify your ideal B2B buyers. This is the first principle you need to know that separates successful...

Posted 03/06/2017

Buyer Profiles B2b Buyer Profiles

Kinds of B2B Sales Leads

Sales Leads are the lifeblood of success for most companies. Therefore, to increase your sales closing ratios, and reduce your customer acquisition cost maximizing marketing budget...

Posted 02/15/2017

B2b Sales Leads Sales Leads

Ad Blocking the Alternative Solution Is Easy No Ads

Prohibiting ad blocking to view your content is not an indication of respect for your B2B customers. In fact, just the opposite it says we are arrogant, and you need us. Hardly a message...

Posted 02/12/2017

Ad Blocking Advertising

Pay-For-Performance Public Relations

Now that content marketing dominates the business-to-business landscape and public relations firms are self-proclaimed digital marketing or digital communications firms it is time...

Posted 02/12/2017

Public Relations Pay-for-performance Public Relations

5 Startling Reasons to Respect Not Dissect Sales Prospects

Do you practice the "golden rule" of sales prospecting for a better Web? Start respecting sales prospects, as you would like them to respect you.It may come as a shock to...

Posted 02/04/2017

Sales Prospects Sales Prospecting

B2B Sellers 10 Things to Get Great Client Engagement Results

1. B2B Sellers Allow B2B Buyers to Self-Discover Your Solutions & CompanyB2B Sellers no targeting allowed. A self-directed marketing process ensures total buyer control over researching,...

Posted 02/01/2017

B2b Sellers B2b Marketing B2b Engagement

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About Our Blog

Industry Solutions Blog is a unique source of B2B marketing insights, tips, and ideas for solving everyday business problems. Our focus is on helping businesses professionals find practical business solutions fast.

About the Editor

Robert Hennessey is a Marketing Consultant, Inbound Marketing specialist, and B2B Sales Lead Generation Practitioner. His focus is helping B2B business generate business-to-business sales leads. Always pursuing new approaches to applying customer-centric marketing to effect successful online and offline sales lead prospecting.

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