B2B Content Marketing

Entice, Inform & Convince Your Sales Prospects

Exclusive customer-centric, B2B content marketing entices informs and convinces sales prospects to request a contact or voluntary meeting. IndustryArchive.Org Content Marketing comprises specific customer-centric content types, (see below). These content types we assemble into proprietary content modules that excel in delivering "ready-to-buy" business-to-business sales leads we call IntelliLeadsTM

We utilize a customer-centric method of serving customer needs first with expert advice or information, often presented in a problem/solution format while acknowledging the role the sponsor’s products or services play in solving customer problems.

IndustryArchive Content Marketing features proven customer-centric, sales content methodologies wrapped in a neutral, viewer-centric communications message that:

  1. Entice prospective customers to become interested in your company

  2. Inform prospects with your high-quality problem/solution content

  3. Convince prospects to request a contact or meeting voluntarily

Content Marketing Types That Engage Buyers

The types of content you can create or we can create for you are:

  • Application Stories - a particular kind of story explaining how a product or service is or might be used in a real life experience to solve customer problems

  • Article - a non-fiction story or document that provides an independent viewpoint on a major industry topic or issue

  • Case Study - the collection and presentation of specific experiences or situations, a “case” developed over time through detailed, in-depth data collection involving multiple sources of information. Case studies are usually the preferred communication strategy when how, or why questions need answers.

  • Market Research - the presentation of data gathered and evaluated regarding market potential, brand, new products/services or customer preferences for products and services

  • Press Release - A press release must be about either major company news or news regarding new products/services or newsworthy applications of your products or services no personnel promotions are acceptable. Only press release topics that will inform and entice prospective clients to want to contact you.

  • Product/Service Profile - a concise overview of product/service features and benefits

  • White Paper - an authoritative report whose purpose is to educate end users on a major industry topic or issue

How Do I Create Business Content?

There are two options for creating your content.

  1. You can begin posting your existing content using our easy text editor upon free sign-up from your Resource Hub dashboard.

  2. IndustryArchive will create or adapt any existing business content for you and post it on your behalf. We offer two content marketing creation options.

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