Print Posted By Sales Performance International on 10/27/2017 in Webinar
Land & Expand: How Sales Performance International Drove $5M in Pipeline Through Cross-sell/Upsell ABM & Engagio

Land & Expand: How Sales Performance International Drove $5M in Pipeline Through Cross-sell/Upsell ABM & Engagio

Online Event

Start Time
1: 00 PM
End Time
2: 00 PM
Start Date
11/15/2017
End Date
11/15/2017

About this event

According to Bain Consulting, selling to existing accounts is 6 to 7x more profitable than net new customers. People typically see ABM as a focused approach for penetrating new accounts and landing new customers.  

However, with the right strategy and effective follow-through, ABM is also an outstanding approach for expanding inside of strategic accounts.  

In this webinar, Sales Performance International’s CMO Dario Priolo shares how they used Engagio and their Cross-sell/Upsell methodology to generate over $5 million in the pipeline from existing accounts. Engagio's CMO Heidi Bullock reveals their top tips and live ABM plays they use for account expansion.   

You will leave this webinar with new ideas to quickly grab low-hanging fruit in your customer base and ensure you have the right resources in place to execute as you plan for 2018.

About the presenters


Darion Priolo

Darion Priolo Image


Sales Performance International's CMO 


Heidi Bullock

Heidi Bullock Image


Engagio's CMO

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