Print Posted 02/15/2017

Kinds of B2B Sales Leads

By: Robert Hennessey

Kinds of B2B Sales Leads

Sales Leads are the lifeblood of success for most companies. Therefore, to increase your sales closing ratios, and reduce your customer acquisition cost maximizing marketing budget spend is a must. To achieve this goal you will need to generate real B2B sales leads not just contacts.

Get Real B2B Sales Leads Not Contacts

If you need B2B sales leads it is critical to know just what are the kinds of sales leads you can obtain on the Internet. Furthermore, so-called sales leads are not sales leads at all but contact information called sales leads. You may recognize some of these misnamed sales leads by the terms they masquerade under terms like; 

  • Information Qualified Lead (IQL)
  • Marketing Qualified Lead (MQL) 
  • Sales Qualified Lead (SQL)

These are not sales leads. To learn more about the types of B2B sales leads available on the Internet and what constitutes a "real sales lead", view our latest infographic.

Click on the image below to see a larger view:


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