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IndustryArchive Org 01/27/2022

How Do You Measure Sales Lead Success?

B2B sales lead generation problems are often the result of a shot gun approach to marketing using the Internet. Lots of “sales leads” generated but normally of poor quality and unqualified. This results in a lot of frustrated and unhappy sales people. Quantity is rarely quality.

Most Internet generated sales leads are not actionable because they are incomplete, inaccurate and provide no insight into the real problem a sales prospect might have.

We offer a common sense, proven method of B2B marketing that gets results. In fact, you only pay for B2B sales leads that you want. No upfront prospecting marketing spend. Only pay for performance.

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