Customer loyalty in B2B is a tricky beast.What comes to mind when customer loyalty is mentioned? Points, stamp cards, promos, exclusives, tiers.Rings like a B2C bell, right?Well, it...
Deciding to move your b2b business to the cloud can be a difficult one. There are a lot of factors to consider, and it's not always easy to know what is the best option for your...
Posted by IndustryArchive Org
For years, IT solution providers have been touting how a company can benefit financially from software-as-a-service and other IT software solutions. Industry Week lists twelve advantages...
The business-to-business sales spiral is a seductive metaphor, implying that a wide net of potential customers will somehow plummet into a sale as if gravitation pulled them there.Unfortunately,...
