Is your b2b marketing message serving your needs or the needs of your potential customer?The failure to understand the importance of your b2b marketing communications message and poor...
The B2B Marketing Sales Lead Secret Customer-centric marketing is the best-kept secret for selling consultative products or services and generating B2B sales leads. Before we...
Failing in aligning the marketing message with your target audience is the primary reason why most B2B sales lead prospecting campaigns fail.Why because market alignment is the...
Customer-centric marketing although until recently less espoused is the ideal marketing strategy for business-to-business marketing. It is essential to businesses whose goal is to...