We deliver B2B buyers to you.
How We Do It
We give you the tools and support for implementing the four steps necessary for creating buyer engagement.
We will create relevant useful content for you or you can do-it-yourself. This content needs to demonstrate how you solve the problems of your best, existing clients. No clients no problem we will use your thought leadership and insights into how your business solution would work versus existing solutions.
The key here is you will want to have quality not quantity in a variety of content choices and mediums to satisfy the way different people prefer to consume their information. This will include 4 to 8 or more pieces of problem solution content.
| Learning Preferences: | Verbal | Visual | Audible |
| Content Types: | Application Stories Articles Case Studies Market Research Press Releases Product/Service Profiles White Papers | Video Infographics SlideShare | Podcast |
Rather than solely promote content marketing to the masses of business people who are trying to evade you or block you out, we help your company "get found" by business people already anxious to learn about and find solutions that you might offer in your business.
IndustryArchive is an inbound marketing magnet that harnesses the collective drawing power of all the quality information from diverse experts in many industries on how to solve everyday business problems. The result is a swarm of serious B2B buyers seeking products and services in one centralized marketplace of practical problem/solution ideas.
Why Our B2B Engagement Platform Works For B2B Buyers
Historically having been harassed, targeted and hassled, Buyers now use Self-Directed Marketing to find their business solutions before ever contacting or accepting contact with a Seller. The facts are overwhelming.
We know B2B content marketing is a far superior method to increase sales because it does the most important work for you in the B2B, consultative, selling process – initial rapport building. When buyers learn about your business solutions and company organically, they are already building initial rapport with your firm. And we all know without initial rapport, you go nowhere; with it, you have a real opportunity to make sales.
Best of all we will showcase your content on our Global B2B Business Solution Platform in your own customized marketing resource hub.
What Is An Marketing Resource Hub?
Built for B2B companies our Resource Hub puts the value of your serious business content front and center for your buyers. A Resource Hub properly populated will provide buyers with a chosen handful of your best content on industry topics that are relevant and useful on how you solve business problems that matter most to your target audience. Buyers will easily access your marketing content, and convert to B.A.N.T. quality sales leads all in one place.
