Customer loyalty in B2B is a tricky beast.What comes to mind when customer loyalty is mentioned? Points, stamp cards, promos, exclusives, tiers.Rings like a B2C bell, right?Well, it...
Customer-centric marketing although until recently less espoused is the ideal marketing strategy for business-to-business marketing. It is essential to businesses whose goal is to...
Comparing B2B versus B2C marketing is important when choosing the most effective marketing approach for your business. Many of us don't think about the differences between B2B...
Is your b2b marketing message serving your needs or the needs of your potential customer?The failure to understand the importance of your b2b marketing communications message and poor...
For years, IT solution providers have been touting how a company can benefit financially from software-as-a-service and other IT software solutions. Industry Week lists twelve advantages...
What Adhesive Works Best for Your Application? Did you know that there are five basic types of adhesive joints? Or that silicone adhesives are great for environmental protection?...
More so than having the best products, having the best people is essential for success in the world of business. Without top-notch employees to deliver service to your customers with...
Failing in aligning the marketing message with your target audience is the primary reason why most B2B sales lead prospecting campaigns fail.Why because market alignment is the...
We know what a B2B sales lead is not. It is not: A name and email address Contact information purchased from a mailing list company Someone who might be interested...