For years, IT solution providers have been touting how a company can benefit financially from software-as-a-service and other IT software solutions. Industry Week lists twelve advantages...
The B2B Marketing Sales Lead Secret Customer-centric marketing is the best-kept secret for selling consultative products or services and generating B2B sales leads. Before we...
Companies with an e-commerce strategy often sell a wider variety of products than brick-and-mortar companies. To reap the benefits of that product mix, however, they may need to adapt...
ContextCapture Safely Collects More Data Faster to Build Precise Reality MeshesImproving Cell Antenna Fidelity In 2017, Eye-bot Aerial Solutions, a drone service company, completed...
Comparing B2B versus B2C marketing is important when choosing the most effective marketing approach for your business. Many of us don't think about the differences between B2B...
WHITE PAPER| DIGITALIZING CUSTOMER SERVICEWhen we say digitalization, to give that a clearer meaning, it is how we use digital technology to enhance every kind of experience,...
In the design world, knowledge of Photoshop is an essential basic. Photoshop is the go-to tool for a myriad of design tasks from photo editing to T-shirt design. It’s even used...
The business-to-business sales spiral is a seductive metaphor, implying that a wide net of potential customers will somehow plummet into a sale as if gravitation pulled them there.Unfortunately,...