WHITE PAPER| DIGITALIZING CUSTOMER SERVICEWhen we say digitalization, to give that a clearer meaning, it is how we use digital technology to enhance every kind of experience,...
Customer loyalty in B2B is a tricky beast.What comes to mind when customer loyalty is mentioned? Points, stamp cards, promos, exclusives, tiers.Rings like a B2C bell, right?Well, it...
Customer-centric marketing although until recently less espoused is the ideal marketing strategy for business-to-business marketing. It is essential to businesses whose goal is to...
White Paper - Understanding the Business Benefits of Implementing a Learning Management System For many companies that provide training to their employees or customers,...
An efficient quote-to-order process is essential to customer satisfaction and repeat business, but it can be difficult to structure a fast and effective process for customizable and...
Here is an easy way to evaluate your next marketing campaign, establish goals, identify your audience and analyze options before you spend any money. Before you rush out to waste...
Your business needs a lot of resources in order to be successful — from the inventory, you carry to the facilities in which you store them. Yet perhaps no resource you could...
In Service Marketing, or where service is a strategic business entity revenue growth is the objective. Learn 7 ways to grow no matter the market cycle.Revenue growth is the single...
Supply chain management problems can have a significant impact on business-to-business (B2B) sales. Many supply chain issues can lead to lost sales and decreased profits. If you are...