This white paper reviews a yearlong market research study reporting on the purchasing of Service Lifecycle Management (SLM) software. We gathered our information as part of a...
WHITE PAPER| DIGITALIZING CUSTOMER SERVICEWhen we say digitalization, to give that a clearer meaning, it is how we use digital technology to enhance every kind of experience,...
Customer-centric marketing although until recently less espoused is the ideal marketing strategy for business-to-business marketing. It is essential to businesses whose goal is to...
The numbers in a typical B2B sales cycle are daunting. Imagine taking an average of 84 days to convert leads into opportunities. Then, it’s another 18 days to work these out...
What Adhesive Works Best for Your Application? Did you know that there are five basic types of adhesive joints? Or that silicone adhesives are great for environmental protection?...
Bentley’s Reality-Capture Technology Provides an Integrated Data Solution A Virtual Campus InitiativeFounded in 1855 with more than 24 campuses serving nearly 100,000 students,...
Failing in aligning the marketing message with your target audience is the primary reason why most B2B sales lead prospecting campaigns fail.Why because market alignment is the...
Cheever Specialty Paper & Film, Inc. a global provider of specialty paper, film, and tape products announces a new inventory management program for its customers.Want to reduce...
Comparing B2B versus B2C marketing is important when choosing the most effective marketing approach for your business. Many of us don't think about the differences between B2B...