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Ten Questions to Ask Regarding Your Content Marketing Assets

By: Robert Hennessey

Ten Questions to Ask Regarding Your Content Marketing Assets

Is your B2B content marketing working?

Only 30% of B2B marketers say their organizations are effective at content marketing, down from 38% last year. *

By getting answers to these ten questions regarding your content marketing assets will generate the spend results you are looking for to bolster your MROI.

1.   Is our content marketing holding us back from engaging the B2B buyers we need to reach to grow sales?

2.   Do we have the right kind of customer-centric content assets that will engage, advance and transform prospects into customers?

3.   Are buyers contacting us to help solve their business problems?

4.   Have we identified our best sales prospects by profiling our best existing customers?

5.   Do our content assets help potential customers understand the scope & consequences of not addressing their problems with us?

6.   Have we integrated our client profiles, pain points and business challenges within our client-centric messages?

7.   Do we know the five steps to evaluate our content's relevance?

8.   Do we know how much content we need?

9.   Are we transparent with our potential customers?

10. Do we have a resource Hub for our best content that is buyer friendly that will create customer engagement?

We would like to offer your firm an opportunity to showcase content that is relevant and useful to your B2B Buyers for free before they decide to purchase. Start winning the battle to engage B2B Buyers at just the right time.

We can help you with writing new content or revising your existing content to be customer-centric and engage more sales prospects.

Related Content

How to Engage B2B Buyers for Content Marketing Success

* (Content Marketing Institute, 2015) Source: https://www.hubspot.com/marketing-statistics

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